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Books     Branding Across Borders: A Guide to Global Brand Marketing

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Branding Across Borders: A Guide to Global Brand Marketing






Backing: Hardcover
Brand: Brand: McGraw-Hill
Intnl Article Number: 9780658009457
Which Edition: 1st
Feature: Used Book in Good Condition
Intnl Std Book Number: 0658009451
Product Size: 91061011089
Publishing Label: McGraw-Hill
Which Languages: EnglishPublishedEnglishOriginal LanguageEnglishUnknown
Made by: McGraw-Hill
Nbr Items: 1
Nbr Pages: 320
Date Published: Nov 09, 2001
Published by: McGraw-Hill
Studio, Maker, or Producer: McGraw-Hill

Includes:
  • Used Book in Good Condition



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Written by one of today's leading authorities on global branding



Establishing and managing a global brand­­is made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace.



Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for:

  • A 10-step strategy for communicating a brand in an interactive world
  • Examples of successful global branding as practiced by today's leading international marketers
  • Key insights from the Corporate Branding IndexTM­­an annual survey designed to spotlight vital branding practices and statistics




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Includes:

  • Used Book in Good Condition

artist: James R. Gregory, Jack G. Weichmann

Backing: Hardcover
Brand: Brand: McGraw-Hill
Intnl Article Number: 9780658009457
Which Edition: 1st
Feature: Used Book in Good Condition
Intnl Std Book Number: 0658009451
Product Size: 91061011089
Publishing Label: McGraw-Hill
Which Languages: EnglishPublishedEnglishOriginal LanguageEnglishUnknown
Made by: McGraw-Hill
Nbr Items: 1
Nbr Pages: 320
Date Published: Nov 09, 2001
Published by: McGraw-Hill
Studio, Maker, or Producer: McGraw-Hill